Virgin Media Business
BAPCO Annual Conference and Exhibition 2017
We designed a brand-new stand inspired by the sharp angles of the hashtag used in Virgin Media Business’s exhibiting campaign #Adapt. We used a 4-screen wall configuration to display their campaign presentation, which blended seamlessly with the stand’s graphic background when not in use.CIPD’s thought leadership. We developed a selfie booth which integrated each photo it took into CIPD’s #CIPDSelfieSuperstar campaign graphics in the form of poster adverts.
Visitors asked Alexa over 60 questions per day, increasing brand awareness and educating the audience of BAPCO about Virgin Media Business’ product offering. The cutting-edge disruptive technology attracted large audiences and the stand received heavy footfall throughout the whole event.
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