Wadworth & Co.

Great British Beer Festival​

Factsheet

Size

Medium 25-60sqm

Exhibiting Frequency

1-3 Shows annually

Location

UK

Show Objectives

Retail On Stand
Product Promotion

Engagement Used

Phygital

The Brief

UK brewery Wadworth & Co. wanted to feature their premium beer brand ‘6X’ on their stand at the Great British Beer Festival 2017. As a continuation of their 6X roadshow Wadworth & Co. wanted to encourage people to enter their social media competition, where participants sharing their selfies and using the #6XSelfie could win a year’s supply of beer.

Our Response

To attract visitors to the stand we created a large hanging banner pointing to ‘The Coolest Bar’ at the show directing visitors to the mock street party we had set up using the Wadworth factory building as a backdrop. The street party came complete with lamp posts, a 6X bar for visitors to sample the product, street signs and the Wadworth & Co. branded Mini.

To encourage visitors to enter the #6Xselfie competition, we created a selfie booth in the style of a red telephone box which superimposed  participants into images such as the Wadworth factory building. The resulting selfie could be posted directly to Twitter or emailed to the visitor providing Wadworth & Co. with a fun, indirect method of data capture.

The Results

More than 250 selfies were taken in the red telephone box selfie booth, resulting in Wadworth & Co. receiving over 70 tweets using #6Xselfie.

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