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Zephir, All Energy

the-brief

The brief

Zephir, leading providers of wind measurement systems, wanted to exhibit at All Energy 2016 with the aim to make new connections within the industry and learn about the products attendees were already using. For those interested in Zephir’s products, they also wanted to be able to record new leads for follow up.

new-our-response

Our response

We designed an iPad-hosted survey to capture attendee information which Zephir could use to inspire the development of its future products

 

Bright graphics were used to draw visitor attention while bespoke under-lit product plinth’s showcased Zephir’s product range.

the-results

The results

Zephir were really pleased with how the survey brought visitors onto their stand and helped the team to qualify which attendees would be interested in their products. They continued to use the survey throughout their 2016 show programme and are now discussing the possibilities of using engagement tools on future stands.

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Factsheet

Size Exhibiting Frequency Show Objectives Location Engagement Used
Small: 0-24sqm 1-3 shows annually Lead Generation UK Quiz & Survey
Europe

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