CE HUB
NIMLOK HUB

Pandrol

InnoTrans 2022

Factsheet

Size

Large

Exhibiting Frequency

Biannually

Location

Berlin

Show Objectives

Brand Awareness
Brand Education Product Demonstration

Engagement Used

Responsive Devices
Interactive Media

The Brief

The aim was to increase the exposure of Pandrol’s brand and raise awareness of its product offerings through engagement tools.

Pandrol is a global employer and a leader in the railway industry with over 100 years of product development and engineering know-how. They design, develop, and manufacture equipment to streamline the efficiency of railway infrastructure.

Pandrol needed to communicate their product offerings in a simple and easy-to-understand format. They required their SRS material, designed to reduce vibration and noise from the railway track installation process, to be developed into a model diorama that would help visitors understand the concept through a visual stimulation experience.

Bespoke Exhibition Stand For Pandrol

Our Response

Nimlok, in response, designed an informative exhibition stand that reflected Pandrol’s brand identity with a contemporary, clean aesthetic combined with product displays and engagement tools that presented Pandrol as a forward-thinking innovator and an established business. The 450m2 stand had a cleverly structured floor plan that helped navigate visitors around the visual digital displays.

Bespoke Exhibition Stand For Pandrol

Our designers were very focused on retaining the physical openness of the stand while providing ample hospitality and seating areas within the design to facilitate those all-important client and prospect conversations, driving the message “partners in excellence.”

Multi Sensory Experience

To educate visitors on Pandrol’s product offering, Nimlok created a  a unique 4-dimensional experience that delivered key messages in a fun and memorable format. 

Multi Sensory Experience - Enagement Tool
Multi Sensory Experience - Enagement Tool

Nimlok incorporated the SRS product by bringing it to life through an animated visual display, physical product integration, and automation of a moving model that captured the passing attention of the audience. The visual stimulation included easy-to-understand technical information, and dynamic interactive components were used to stimulate the remaining senses.

Interactive Quiz​

To further engage visitors, a Pandrol-branded interactive bespoke quiz was utilized. Delegates had the option to route their train into a high or low-risk area and were then presented with a question related to the rail industry. This informative engagement tool educated visitors while allowing them to increase their journey time, resulting in a better gaming score and increased dwell time on the stand.

Interactive Quiz - Exhibition Stand Game
Bespoke Exhibition Stand For Pandrol
Bespoke Exhibition Stand For Pandro
Bespoke Exhibition Stand For Pandro

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