As part of Nimlok’s commitment to deliver the tools and methods to establish exhibiting return on investment, we offer the option of show analytics software to use on your exhibition stand. Marketers can now benchmark shows, team, layout and feature performance. By analysing this data, you can determine the effectiveness of your exhibition stand and identify your event ROI.
the unique passive mobile signals of visitors and passers-by
of stand activity to review and guide future product, staff and feature positioning
visitor volume and time spent on the stand as part of your ROI calculation
to enable easy data analysis in real-time or post-event
Visitor dwell time on stand or near
Hot spot and stand journey mapping
Passing and on stand footfall
How does exhibition stand analytics work?
The technology identifies unique individuals by their passive mobile signals and requires no consent or specific downloads, just venue WiFi.
Our AV technicians install the discreet sensors and configure them to suit your stand and preferences. Using our online portal, you can view insights in real-time or assess them post-event.
There is also the option for additional plugins including facial recognition technology to capture visitor gender, age and emotion.
Why do I need it?
Exhibition Stand Analytical Heatmap
Find out more & book a visit to our showroom today.
0800 111 4001