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    How to Measure Exhibition ROI – The Right Way

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    Write an exhibition brief that nails your marketing objectives

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Exhibition Advice - Top Tips

What makes an exhibition successful?
TT from our MD - James Rook

Welcome to the home of Nimlok Exhibition Advice - Top Tips

So, you need some advice on how to make a successful exhibition? You’ve come to the right place. Here, we will present a growing list of bite-sized videos, where our MD, James, shares the hard-won lessons he has gathered from countless years of floor shows, from inspiring and rallying your sales colleagues to capture every lead, to winning extra exposure by befriending the organiser, to honing in on the verticals where you’re the stand-out specialist. Every episode is a valuable, quick watch packed with ideas you can put to work straight away. Scroll down, pick the tip that matches your next challenge (or binge them all!), and come back often—new insights are always on the way.

James Top Tip No.1

Engage your sales team in your pre-event planning

Learn why trade-show planning that engages your sales team from day one supercharges lead generation and event ROI. James shares a quick stand-planning checklist to fix marketing–sales alignment and turn exhibition-stand buzz into signed deals.

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James Top Tip No.2

Love Thy Organiser

Unlock extra trade-show exposure by building a strong event-organiser relationship. In two minutes, James drops organiser-partnership tips that maximise stand visibility, secure exhibition-sponsorship opportunities, and boost your hall positioning—essential event-marketing hacks you can action today.

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James Top Tip No.3

Train Your Sales Team

A stunning stand demands match-fit staff. Discover James’s pre-show briefing framework for sales-team training that boosts exhibition lead conversion and overall event-ROI improvement. Grab these trade-show selling skills and stand-staff coaching tactics before your next show.

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James Top Tip No.4

Value Your Verticals!

Stop spreading budget thin—adopt a smart niche-marketing strategy. James explains how an industry-vertical focus sharpens targeted trade-show marketing, lifts your lead-to-investment ratio, and drives trade-show ROI optimisation. Learn to specialise, stand out, and spend every exhibition pound smarter.

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