What are Stand Analytics?
As part of Nimlok’s commitment to deliver the tools and methods to establish exhibiting return on investment, we offer the option of show analytics software to use on your exhibition stand. Marketers can now benchmark shows, team, layout and feature performance. By analysing this data, you can determine the effectiveness of your exhibition stand and identify your event ROI.
Detect
the unique passive mobile signals of visitors and passers-by
Heatmaps
of stand activity to review and guide future product, staff and feature positioning
Measure
visitor volume and time spent on the stand as part of your ROI calculation
Portal Access
to enable easy data analysis in real-time or post-event
How do Exhibition Stand Analytics work?
The technology identifies unique individuals by their passive mobile signals and requires no consent or specific downloads, just venue WiFi.
Our AV technicians install the discreet sensors and configure them to suit your stand and preferences. Using our online portal, you can view insights in real-time or assess them post-event.
There is also the option for additional plugins including facial recognition technology to capture visitor gender, age and emotion.
Visitor dwell time on stand
Hotspot and journey mapping
Passing footfall
Enquire about Stand Analytics today
This fast, simple and cost-effective analysis insight enables you to compare show performances, make informed decisions about product or feature prominence, assess team performance and build a detailed set of numbers to guide future exhibiting strategy.
