Exhibition planning doesn’t need to be time-consuming with an outcome that’s expensive and hard to measure. Planning will help set out a clear vision of what you want to achieve and how to achieve it.

Having the right people manning the stand is key. Having invested time and money into the planning of the show, the last thing you need is for your stand staff to mess it up!...

When reviewing stand proposals, you will most likely receive digital mock-ups to help you understand the aesthetics and ergonomics of your stand. However, selecting your design based on digital visuals can be nerve-wracking – with good reason – as reality can be somewhat different.