New exhibition stands that energise us

Posted on: September 19th, 2014 No Comments

We all need energy. From that first cup of tea in the morning to motivate us through the day, to the more physical energy that allows us to drive to work, switch on our computers and vitally, put the kettle on for another cup of tea. We have recently worked with two clients, both of whom are providers of energy – one the English Tea Shop and the other being Expro, who keeps oil and gas wells flowing smoothly. Although together these two companies may seem like chalk and cheese, both wanted to achieve a great presence at their exhibitions that reflected their brand’s experience and innovation and
Read the full article...

Lessons in exhibiting: part two

Posted on: September 11th, 2014 No Comments

Following on from the news that 78 per cent of marketers believe that marketing will undergo a fundamental change in the next five years, with a focus on digital and mobile, this week we’re taking a look at how to maximise digital technologies within your overall strategy. Digital encompasses a whole array of mediums including website, blog and social media, all of which are necessary pre and post show. And don’t forget – during show, digital engagement tools really can make the difference between a good and bad visitor experience. Subject: Say it in English Whatever your campaign, make sure your target audience understands you and what you’re
Read the full article...

Ryan Clifford, Nimlok’s latest intern reflects on his introduction to the events sector…

Posted on: September 9th, 2014 No Comments

Initially I had no idea that the Nimlok student marketing competition included a 4 week internship, so of course, when I found out I was overjoyed but didn’t know what to expect. By the time I had come to the end of the 4 weeks, I would of never have guessed the exposure I would get to so many areas both at Nimlok and my time at their sister agency, Creative Bridge. Working within the marketing department was enlightening. Being in the first year of my IT Management for Business (ITMB) degree I haven’t had much exposure to marketing so far and I really didn’t know what to
Read the full article...

Lessons in exhibiting

Posted on: September 3rd, 2014 1 Comment

New notebooks, a fresh uniform and nervous parents waving off their offspring. Oh, and the back-to-normal morning traffic for the rest of us. Yes, it’s term time again. Our classroom days may be long behind us thank goodness, but you’re never too old to learn something new. So here are our top lessons for new exhibitors starting this term. We hope you are paying attention at the back there…this may appear in the exam. Well, that’s if there was a diploma in exhibiting! Lesson one:  Get the right equipment There’s a reason school kids trot off on their first day with a new bag, new pencil case and
Read the full article...

Exhibitors – we salute you

Posted on: August 27th, 2014 No Comments

Across this green and pleasant land, upon ever England’s mountains green, there is an unsung hero. You. You who wields the exhibition guide and floor plan, you who battles through crowds to reach your target audience and you who awakens early to take your chariot to new exhibitions year after year. Feet sore from working the exhibition hall and tongue tired from face-to-face conversation, you set your stall out for the world and issue a brand battle cry. All in the name of events, exhibitions, meetings in this wonderful sector we share. And it’s all been worth it! Now’s your time to take a bow and say ‘cheers’
Read the full article...

Nimlok expands global delivery capability with new partnership in China

Posted on: August 20th, 2014 No Comments

As our clients continue to look to new markets outside those served by Nimlok locations in Europe, US, Canada and Australia, we continue to expand our network of Rest of World delivery partners. In these locations where shipping a stand isn’t viable, Nimlok has established local fabrication and installation partnerships with vetted local contractors who can offer clients a quality Nimlok design and build experience but with the financial advantage of local supply. Nimlok Ltd’s Managing Director,  James Rook, fresh off the plane from Shanghai commented: “In response to increasing customer demand and building on the success and expertise we’ve gained with our partnerships in Dubai, South Africa,
Read the full article...

The power of face to face

Posted on: August 6th, 2014 No Comments

If you know me, you’ll know I’m a big believer in the power of face-to-face marketing. Despite the myriad of other mediums available to us marketing pros (and of course, I employ a mixture of all of them in my own work), I remain convinced you have no better opportunity to increase awareness of your brand than physically being in the same room as the people you’re trying to target.   With this in mind I was heartened to read the latest set of statistics from the Bellwether survey, which show that – once again – event budgets are on the rise. The research, taken from a study
Read the full article...

Infographic: Why people visit exhibitions and what exhibitors can learn from it

Posted on: July 31st, 2014 1 Comment

At Marketing Week Live 2014, we asked visitors to tell us their reasons for visiting and then consider these reasons when they next exhibit. Visitors were asked to rank out of 100% why they were visiting from a list of: Learn, Ideas, Network Interact and Source. Our findings suggest that the visitors perceive exhibitions primarily as a platform for both understanding and discovering. Understanding the reasons why people visit exhibitions is vital for would-be exhibitors to create positive, memorable experiences – all of which helps to convert visitors to leads and generate sales. Understanding and discovering valued equally as top reasons to visit exhibitions It’s rare, of course,
Read the full article...