Preparing for a successful exhibition

Posted on: October 23rd, 2014 No Comments

Every good marketer worth their salt knows that the key to success of an exhibiting strategy is all in the preparation. Has the saying ‘fail to prepare, prepare to fail’ ever come back to haunt you? The question is though, exactly when should marketers begin to think about things such as setting objectives and when to contact an exhibition stand designer? From 12 months out to the day of the show itself, here’s our quick guide to help you prepare for your next exhibition. Booking in – 12-6 months to go The sweet spot for booking an exhibition space is between 12 months to 6 months before the
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Is a modular exhibition stand right for me?

Posted on: October 10th, 2014 No Comments

When you’re looking for an exhibition stand contractor, it’s likely that you’ll already have booked your floor space, know your budget, aims and objectives and maybe even have an inkling of what you want your stand to look like. It’d be fair to say that your basic need would be for a great looking stand that will wow your audience and that ticks all of your marketing boxes. However whilst the wow factor is paramount, you also need to make sure you receive a stand that ‘works’ for you. Of course what works for one, does not necessarily work for another because individual objectives, exhibiting schedules and other
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Exhibiting in the U.S. is easy (with our help)

Posted on: October 1st, 2014 No Comments

Many international businesses have a need to exhibit around the world. Whether that need is based on expanding into new territory, or to take part in internationally renowned exhibitions that would otherwise leave you with ‘FOMO’ (Fear Of Missing Out), it can feel daunting to take this leap into the unknown. It’s true that you’ll have to navigate the seemingly alien rules and regulations of exhibiting (although we’ve written a helpful guide to terminology here for those crossing the pond and exhibiting in the US). However, you may think that exhibiting overseas also means having to source an entirely new exhibition stand design and build supplier in a
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You say Booth, I say Stand!

Posted on: September 24th, 2014 2 Comments

U.S. exhibiting practices are often confusing to international companies seeking to exhibit there but there’s no need to call the whole thing off. As a starter for ten, here are the most commonly used terms and what they mean in plain English… Union Labor Over 50% of the states in America have Union Labor jurisdiction (and there is no uniformity from state to state). Exhibition organisers work with the labor unions to determine labor rules for each individual show. You will need to follow these guidelines when it comes to installing and dismantling your stand along with setting up flooring, lighting, sound and video equipment, other electronics, signage,
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New exhibition stands that energise us

Posted on: September 19th, 2014 No Comments

We all need energy. From that first cup of tea in the morning to motivate us through the day, to the more physical energy that allows us to drive to work, switch on our computers and vitally, put the kettle on for another cup of tea. We have recently worked with two clients, both of whom are providers of energy – one the English Tea Shop and the other being Expro, who keeps oil and gas wells flowing smoothly. Although together these two companies may seem like chalk and cheese, both wanted to achieve a great presence at their exhibitions that reflected their brand’s experience and innovation and
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Lessons in exhibiting: part two

Posted on: September 11th, 2014 No Comments

Following on from the news that 78 per cent of marketers believe that marketing will undergo a fundamental change in the next five years, with a focus on digital and mobile, this week we’re taking a look at how to maximise digital technologies within your overall strategy. Digital encompasses a whole array of mediums including website, blog and social media, all of which are necessary pre and post show. And don’t forget – during show, digital engagement tools really can make the difference between a good and bad visitor experience. Subject: Say it in English Whatever your campaign, make sure your target audience understands you and what you’re
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Ryan Clifford, Nimlok’s latest intern reflects on his introduction to the events sector…

Posted on: September 9th, 2014 No Comments

Initially I had no idea that the Nimlok student marketing competition included a 4 week internship, so of course, when I found out I was overjoyed but didn’t know what to expect. By the time I had come to the end of the 4 weeks, I would of never have guessed the exposure I would get to so many areas both at Nimlok and my time at their sister agency, Creative Bridge. Working within the marketing department was enlightening. Being in the first year of my IT Management for Business (ITMB) degree I haven’t had much exposure to marketing so far and I really didn’t know what to
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Lessons in exhibiting

Posted on: September 3rd, 2014 1 Comment

New notebooks, a fresh uniform and nervous parents waving off their offspring. Oh, and the back-to-normal morning traffic for the rest of us. Yes, it’s term time again. Our classroom days may be long behind us thank goodness, but you’re never too old to learn something new. So here are our top lessons for new exhibitors starting this term. We hope you are paying attention at the back there…this may appear in the exam. Well, that’s if there was a diploma in exhibiting! Lesson one:  Get the right equipment There’s a reason school kids trot off on their first day with a new bag, new pencil case and
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Exhibitors – we salute you

Posted on: August 27th, 2014 No Comments

Across this green and pleasant land, upon ever England’s mountains green, there is an unsung hero. You. You who wields the exhibition guide and floor plan, you who battles through crowds to reach your target audience and you who awakens early to take your chariot to new exhibitions year after year. Feet sore from working the exhibition hall and tongue tired from face-to-face conversation, you set your stall out for the world and issue a brand battle cry. All in the name of events, exhibitions, meetings in this wonderful sector we share. And it’s all been worth it! Now’s your time to take a bow and say ‘cheers’
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