Infographic: Why people visit exhibitions and what exhibitors can learn from it

Posted on: July 31st, 2014 No Comments

At Marketing Week Live 2014, we asked visitors to tell us their reasons for visiting and then consider these reasons when they next exhibit. Visitors were asked to rank out of 100% why they were visiting from a list of: Learn, Ideas, Network Interact and Source. Our findings suggest that the visitors perceive exhibitions primarily as a platform for both understanding and discovering. Understanding the reasons why people visit exhibitions is vital for would-be exhibitors to create positive, memorable experiences – all of which helps to convert visitors to leads and generate sales. Understanding and discovering valued equally as top reasons to visit exhibitions It’s rare, of course,
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The similarities of exhibiting success and sporting success

Posted on: July 24th, 2014 No Comments

With the summer of sport set to continue with the Commonwealth Games this week, my thoughts have turned to running. Not the pounding the streets, sweaty kind, but more the running of a good exhibiting strategy. Just as energetic and muscle testing from experience, but with a lot less Lycra! So just how does exhibiting compare to sporting success? Preparation and ambition is key Ok, so planning 10 years ahead for an exhibition stand may be a little OTT, but Rory McIlroy’s dad’s decision to place a bet on his son winning an Open back in 2004 has made him £50,000 richer. So the lesson to be learnt
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Case study: Communicator Corp

Posted on: July 9th, 2014 No Comments

At Marketing Week Live, we popped by Communicator Corp’s exhibition stand to ask them about why they exhibited at the event, and why they chose Nimlok as their supplier. Watch their video testimonial, where you can see Communicator’s stand in action with Michael Barber, head of marketing at Communicator explaining their objectives, engagement techniques and reasons behind choosing Nimlok. Exhibiting objectives Michael Barber, head of marketing at Communicator explains: “We’re here attending Marketing Week Live mainly to raise awareness of our brand. We’re in a fairly competitive marketplace and we’re also here to generate new business leads and opportunities and to engage our existing customers and partners. “We
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Trends for exhibitors, from our experience at Marketing Week Live

Posted on: July 4th, 2014 No Comments

I’m feeling pretty up beat at the moment. The exhibition industry is seeing an increase in visitor numbers – we heard last year unofficial figures of around 2% for B2B exhibitions, which is a cause for celebration! This was mirrored in our latest exhibiting experience at Marketing Week Live, where we saw hundreds of marketers and our preliminary number crunching suggest that we’ve had our best year yet. I think what we’re starting to see is people moving out of that hands to mouth phase that we’ve all been in through the recession. People are investing more of their time in the ‘idea’ space. So they are coming
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Welcome to the future: our winning student marketer is… Ryan Clifford

Posted on: June 27th, 2014 No Comments

Regular readers of this blog will know that earlier this year we launched a competition to find the student marketer of the future. We scoured the country, looking for the best and the brightest, and the good news is that we’ve found him (or so we hope!). The OutSTANDing! Student of the Year competition, which launched in March, asked student marketers to come up with an event-related marketing campaign according to one of three given briefs, for the chance to win £300 and a month-long internship with us and our sister agency Creative Bridge. The lucky winner was 19-year-old Ryan Clifford, who joined me on stand at Marketing
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Cashing in on new technology

Posted on: June 23rd, 2014 No Comments

“If you see me walking down the street, and I start to… buy” Forgive the non-Dionne-like singing, but I’m feeling a little musically inspired by a glimpse of technology that pushes people to purchase and – for us events related people – to places! The world of m-commerce is now at a place where people such as Weve are able to target prospective customers with very specific marketing messages based on their location. As an example of how this exciting technology works, Weve did a trial with Tesco. They sent a text to women aged between 25 and 34 who were within walking distance of a particular store,
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Create positive, memorable experiences when you exhibit

Posted on: June 18th, 2014 No Comments

For me, a great B2B exhibition is one that I walk away from feeling inspired, informed and engaged with. After being showered with a plethora of activity throughout an exhibition, it’s often hard to recall every moment, but there are always a few that stand out in my mind. Whether you’re imparting emotional or knowledge based moments of value, this is the key to creating positive, memorable experiences that can help increase brand awareness. Here are my 3 top tips for exhibitors to create memorable moments with real examples of how we’ll be doing this for Marketing Week Live.  1.       Creating a positive experience As an exhibitor, it
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Romeo, Romeo, wherefore art thou Romeo the Fox?

Posted on: June 10th, 2014 No Comments

Fancy a cuddly Romeo? One of 20 could be yours! We’re bringing angled architecture to Marketing Week Live this year. It’s sharp, it’s ultra-modern and we love the different dimension that it gives to really cut through the noise at exhibitions and give brands a fresh perspective. This sharp-angled look is largely inspired by modern architecture such as the Shard and to celebrate this, we’ve hidden the Shard’s first occupant, Romeo the fox, on our website www.nimlok.co.uk. Romeo originally hit the headlines in 2011 after being found 72 storeys off the ground in the Shard. His story had a happy ending as he was released after a quick check up.
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Building a brand

Posted on: June 4th, 2014 No Comments

Whenever we work with a client, one thing we never lose sight of is the trust they put in us when handing over something of value – their brand. After all, this recent survey – BrandZ survey shows just how valuable a brand can be, with Vodafone topping the UK chart at $36,277 and international leading brand Google reaching $158.8bn. Often our role with brands is to ensure we comply with well-honed guidelines and create a 3D representation of what is often a 2D vision. But we also know more than a little about what makes a good brand. So with that in mind, and our thoughts turning to
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Marketing Week Live 2014: What’s your angle? Visit…Then Exhibit

Posted on: May 28th, 2014 1 Comment

It’s hard to believe we’re now less than a month away from Marketing Week Live 2014. My heart races with a mixture of anticipation and excitement…and for good reason. It’s our flagship event and as we ‘exhibit exhibiting’ we need to shine. It’s also a fantastic opportunity for all exhibitors to flex their exhibiting skills and to share their knowledge. At Marketing Week Live this year, we’ll be asking visitors why they go to exhibitions so they can understand key drivers of visiting and then use this to their advantage when they exhibit next. Thinking cohesively about the visitor experience is key and really does play a big
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