Events sector in a strong position suggests Bellwether report

Posted on: November 24th, 2014 No Comments

Encouraging news! The latest Bellwether Report has found that there has been two years continuous growth of marketing budgets – putting marketing teams in a stronger position for development and creativity. Importantly for those working in the events industry, there was also a marked and sustained increase in event marketing budgets. The IPA Bellwether report features data drawn from a panel of around 300 UK marketing professionals, who were carefully selected to represent key business sectors, drawn primarily form the nation’s top 1,000 companies – including Nimlok. Event marketing budgets rising We are really pleased to see a 7.8% increase in event marketing budgets for the fourth quarter
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Hidden brand messages

Posted on: November 14th, 2014 No Comments

In a week dominated by very on-brand advertising by John Lewis, I thought a peak at some more subtle logos and brand messages would be welcomed. At Nimlok we love brands. Our role is ultimately to bring a brand to life in 3D by creating a memorable exhibition stand. So seeking to understand brand objectives and what’s behind a visual identity is something that we embrace. For that reason this great blog post from Ad Week made us smile. The bear hiding on the Toblerone mountain, the cyclist in the Le Tour De France visual identity, and the analogue/digital Sony signals all serve as reminders to the importance of
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The flexibility of hiring an exhibition stand

Posted on: November 3rd, 2014

There are many reasons why businesses choose to hire exhibition stands rather than purchase and we’re seeing this option being increasingly used by smart businesses looking to solve very particular (and also very common) exhibiting problems. From infrequent exhibitors wanting a tailored solution without the upfront investment or to seasoned exhibitors with a dilemma of two back-to back shows, hiring exhibition stand elements provides this much needed flexibility. Here are two video examples of how hired exhibitions stand solutions are helping two businesses: Firetec Systems Firetec Systems is a very new business having just celebrated their first birthday. Even in their infancy, they knew that they needed to
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Humanise your b2b brand and get the love back

Posted on: October 29th, 2014

You only need to watch Strictly Come Dancing on a Saturday night to see that a bit of glitz and glamour sells but how do you market your product or service when it isn’t glamorous…or even remotely sexy? Let’s say you produce a widget that makes a ‘thingamabob’ work. Or perhaps you manufacture a ‘cog in a wheel’ type object used by a specialist engineer. Or perhaps you produce software or manufacture a component that is essential but overlooked when it comes to getting the glory for the finished product. What if you offer specialist insurance or legal services to a single b2b market? How then do you
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Preparing for a successful exhibition

Posted on: October 23rd, 2014

Every good marketer worth their salt knows that the key to success of an exhibiting strategy is all in the preparation. Has the saying ‘fail to prepare, prepare to fail’ ever come back to haunt you? The question is though, exactly when should marketers begin to think about things such as setting objectives and when to contact an exhibition stand designer? From 12 months out to the day of the show itself, here’s our quick guide to help you prepare for your next exhibition. Booking in – 12-6 months to go The sweet spot for booking an exhibition space is between 12 months to 6 months before the
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Is a modular exhibition stand right for me?

Posted on: October 10th, 2014

When you’re looking for an exhibition stand contractor, it’s likely that you’ll already have booked your floor space, know your budget, aims and objectives and maybe even have an inkling of what you want your stand to look like. It’d be fair to say that your basic need would be for a great looking stand that will wow your audience and that ticks all of your marketing boxes. However whilst the wow factor is paramount, you also need to make sure you receive a stand that ‘works’ for you. Of course what works for one, does not necessarily work for another because individual objectives, exhibiting schedules and other
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Exhibiting in the U.S. is easy (with our help)

Posted on: October 1st, 2014

Many international businesses have a need to exhibit around the world. Whether that need is based on expanding into new territory, or to take part in internationally renowned exhibitions that would otherwise leave you with ‘FOMO’ (Fear Of Missing Out), it can feel daunting to take this leap into the unknown. It’s true that you’ll have to navigate the seemingly alien rules and regulations of exhibiting (although we’ve written a helpful guide to terminology here for those crossing the pond and exhibiting in the US). However, you may think that exhibiting overseas also means having to source an entirely new exhibition stand design and build supplier in a
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You say Booth, I say Stand!

Posted on: September 24th, 2014 2 Comments

U.S. exhibiting practices are often confusing to international companies seeking to exhibit there but there’s no need to call the whole thing off. As a starter for ten, here are the most commonly used terms and what they mean in plain English… Union Labor Over 50% of the states in America have Union Labor jurisdiction (and there is no uniformity from state to state). Exhibition organisers work with the labor unions to determine labor rules for each individual show. You will need to follow these guidelines when it comes to installing and dismantling your stand along with setting up flooring, lighting, sound and video equipment, other electronics, signage,
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New exhibition stands that energise us

Posted on: September 19th, 2014

We all need energy. From that first cup of tea in the morning to motivate us through the day, to the more physical energy that allows us to drive to work, switch on our computers and vitally, put the kettle on for another cup of tea. We have recently worked with two clients, both of whom are providers of energy – one the English Tea Shop and the other being Expro, who keeps oil and gas wells flowing smoothly. Although together these two companies may seem like chalk and cheese, both wanted to achieve a great presence at their exhibitions that reflected their brand’s experience and innovation and
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