We have been shortlisted as a finalist for the AEO Excellence Awards 2013 as stand design and build supplier of the year. Here’s an example of Nimlok’s holistic approach to exhibiting strategy. Our client, Capita, wanted to drive maximum visitors to their stand, engage with them via digital and social media, create interest and leads as well as raise awareness of their products and services through the stand presence. It’s in the bag Capita’s brief was to help them stand out in the large exhibition hall at ExCel. Our ability to pre-build and show the client elements of their stand in our workshop impressed. Capita required a stand
Read the full article...
Nimlok shortlisted for AEO Award
5 top tips for a successful show
As we’re preparing for our next event, the Events Event which will be held on Wednesday 29th May 2013 at the Aberdeen Exhibition and Conference Centre, we’d like to give you five top tips on how you can have a successful show! 1. Secure a prime location When it comes to exhibitions, location is key. Choosing the right space that best suits your needs ensures that you can increase the number of people that notice your stand. Some exhibitors may be tempted to position their stand next to or close to the entrance, but often visitors will stride past these places. Areas where people naturally congregate such as
Read the full article...
Star man makes exhibition interest rocket
The forthcoming David Bowie exhibition in London is the V&A museum’s fastest selling show in its history. With pre-sale tickets for the show surpassing 50,000, what changes can other exhibitors make to their planning to blow our minds? One: Get the timing right A new album released after ten years just when the exhibition opens can’t be a coincidence. Whether it was the chicken or the egg that came first, the duel release meant a media landscape dominated by Bowie talk. Cue increased awareness of the exhibition and increased pre-sales. Two: Give them something new Unseen footage. Never seen before items. Unearthed material. The key to the exhibition
Read the full article...
Talent of the future winner – Jagrut Mistry!
Many congratulations to the winner of our Talent of the Future competition, Jagrut Mistry. The competition was open to design students who were asked to choose a design brief based on a number of exhibition and display scenarios. Three finalists were selected and the winner was decided via public vote. In total, 3,296 people voted to decide their winner and Jagrut won with 35% of the vote. The prize As well as winning £250, Jagrut will now have the opportunity to work within Nimlok’s award winning design department and be involved with a wide number of 3D design projects, working with some leading brands. He will also learn
Read the full article...
Prestige Hire
When most people think about hire, the first thing that probably springs to mind is a car. But how many people know that they can hire a prestige exhibition stand? We asked a sample of International Confex exhibitors to find out more. International Confex was held in March 2013, at ExCel in London. This conference aims to connect event organisers with an exciting line up of venues, destinations and event support services. Don’t compromise We found out that 40% of Confex exhibitors still don’t know that you can hire an exhibition stand. It’s clear that exhibitors are missing out by not realising the benefits of hire. Hiring doesn’t
Read the full article...
A new direction for Apple
“We’re at stand 201. Turn left after the registration area, right after the central cafe and walk towards the lecture area, near the cloakroom.” An exhibition hall can be a confusing space and part of any challenge pre-event is ensuring everyone (potential visitors/leads and staff) know where you’re going to be amongst several rooms of some several thousand people. Of course, good design can overcome this hurdle in part and help your stand, urm, stand out, but news of Apple’s investment in internal mapping this week could well be a sign of better things to come. A host of businesses have already signed up to be featured, and
Read the full article...
Talent of the Future competition – Who wins? You Decide
Three finalists were announced from Nimlok’s Talent of the Future competition – the winner was judged via a public vote via a poll found on this blog. Our finalists, James Thomas, Maria Cristina Rech and Jagrut Mistry, were shortlisted as by a judging panel of industry and creative experts. The prestigious prize includes £250 and three months of valuable work experience at Nimlok. Voting has now closed. The winner will be announced shortly. The competition The Talent of the Future winner will work within our award winning design department and be involved with a wide number of 3D design projects, working with some leading brands. The winner will also learn
Read the full article...
Nimlok wins Best Marketing Campaign for hiring concept
We’re pleased to announce that we won the International Confex award for Best Marketing Campaign! We entered this competition for the International Confex, which was held on 19-21 March 2013 at the ExCel in London. The award recognises Nimlok for our marketing campaign to drive people toward our stand using the prospect of people winning a Porsche Boxster (for 72 hours). It also recognises our communication plan to raise awareness of the conference and our offering through a number of different media. Good and relevant giveaways Not only was the car hire prize an amazing giveaway, but it was also relevant to our exhibition stand. The concept of
Read the full article...
Nimlok Announced as Exhibition News Award Finalist
We’re excited to tell you that we’ve been shortlisted as a finalist for the Exhibition News Awards 2013 in the Best Supplier to Exhibitors category! The Best Supplier to Exhibitors award category recognises suppliers that have helped businesses achieve ROI from their show presence and demonstrate outstanding customer service. The winner of this category will be announced on 10 April 2013. Increasing your ROI We’ve helped a number of businesses to increase their ROI through novel and innovative exhibition stand design –here’s just one example of how we helped a business to increase their potential tenfold. City & Guilds attends the Association of Colleges conference each year to offer support
Read the full article...
Mistaken identity?
Whether it’s planning a brochure, campaign or creating a stand experience, a keen marketing eye always has in mind exactly who its consumers are. So it’s with interest we’ve been reviewing this government report on the future of identity. The intention of the academic document, produced by the Foresight (great name!) programme, is to provide policy makers with a better understanding of identities. The conclusion, following evidence by more than 100 academics and stakeholders, is that over the next 10 years, people’s identities are likely to be significantly affected by several important drivers of change. One of which is the rapid pace of developments in technology. Their vision
Read the full article...
