We caught up with James Rook, Managing Director of Nimlok, to learn more about the remarkable journey of one of the biggest names in the exhibition industry.
James, take us back to the beginning. How did Nimlok’s journey start?
“Nimlok’s story started in 1970 with the invention of a groundbreaking display panel system. That spirit of innovation has been in our DNA ever since. Over the past 55 years, we’ve transformed from being the go-to brand for modular exhibition stands into a leading global design and build contractor, delivering high-impact exhibition experiences worldwide.
“Even today we lean on our modular legacy with our bespoke hire formula, a unique mix of our hired modular framework and architectural features, blended with custom-fabricated details. This approach gives our clients exceptional value, flexibility and sustainability while creating unforgettable brand experiences on the show floor.
“Innovation has always been the driving force behind Nimlok, which has evolved to include digital engagement. Our investment in digital skills enables us to engineer our highly effective engagement tools which drive our client’s exhibiting performance in ways we couldn’t have imagined in the early days.
“Again, this is a testament to our long-term view and continual investment in our business. Remarkably, our first on-stand bespoke digital game for a client was delivered 14 years ago! Fast forward to today, and we have a dedicated digital engagement team of seven specialists within our 86-strong workforce. This means we can develop cutting-edge engagement tools that drive ROI in ways we never could have imagined back in the early days.”
55 years is a major milestone - how is Nimlok celebrating?
“Reaching 55 years puts us in a pretty exclusive club—only 1.3% of British companies make it past the 50-year mark! We’ve marked the occasion in style, starting with a cake-cutting ceremony and commemorative jackets for the entire team. And in the same week, we were thrilled to win Best Stand of the Show at Confex—a perfect way to showcase what we do best!
“But the big celebration is still to come—this summer, we’re treating the whole team to a BBQ cruise through London. It’s our way of saying thank you to the incredible people who make Nimlok what it is today.”
What’s next for Nimlok? What are the key themes shaping the future?
“For us, the future is all about innovation and laser-focused exhibiting ROI. We’re constantly pushing the boundaries of what’s possible—pioneering new stand features, integrating the latest technology, and creating high-impact environments that help our clients outperform their competition.
“The perfect formula? It’s a combination of bespoke, proposition-specific engagement tools, stunning physical environments, and highly trained client teams—all underpinned by powerful data and analytics that drive ongoing success.
“But beyond the tech and innovation, we remain passionate about the power of face-to-face engagement. In today’s post-COVID, screen-saturated world, the value of real human connections has never been greater. Every time I step onto an exhibition floor, I’m reminded of the vital role our industry plays in driving business forward and showcasing UK plc to the world. And at Nimlok, we’re excited to be at the heart of it.”
