Exhibition Advice
The articles below offer insight and knowledge into various areas of the exhibition and event industry. If after reading any one of them you would like further advice, please email us or call
- More than a two day show - Exhibition space is expensive so you want to maximize your return from it right? Then you can’t just rely on the people walking through the door of the venue stumbling across your key bit of real estate. You must encourage them to attend and then you must make your brand unmissable - even to the folks who don’t actually make it to the show!
- Best Practice - Nimlok exhibited at Event UK in September, the show was a great success and our integrated marketing campaign around and at the show ensured we made the most out of exhibiting.
- Engaging your Vistor - As we have discussed in previous articles the face to face event environment is a riot of noise and a competitive arena for communication. In the United States a stand salesperson will leap into the aisle to greet you but add in some European character and we have a recipe for reserved nodding in each other’s direction, but little interaction.
- Pre-Event Marketing - Whether you are sponsoring a business workshop or exhibiting at an industry trade-show, a successful pre-event marketing plan will help you make the most of your event investment…
- Interactive Media for your Exhibtion Stand - Allowing customers to really engage with your brand during an event can be achieved through interaction that stretches beyond face-to-face sales communications...
- Hierarchy of Graphic Communication in the Exhibition Environment - In the exhibition hall environment communication has to have a priority that is easily understood, what works for an A4 brochure doesn’t necessarily work for a three metre high graphic...
- Audio/Visual content for your Exhibition Stand - "We’ll need a Plasma- a big Plasma”. The trouble is, for most companies the screen isn’t where you should start, but with the content.
- The four steps to exhibition success - There really are only four steps to follow to have a successful exhibition and Nimlok should know with their experience of over 35 years in the exhibition and event industry.
- International Exhibiting - Broaden your horizons and expand your brand outside your own domestic market. Nimlok show you how with their expertise in this area, with over 200 distributors in 93 countries worldwide.
- Getting the most from Exhibiting - Planning, presence, investment, design, ROI and much more. Read on to find out what Nimlok suggest to getting the most out of your exhibition.
