Exhibition Staff Training

Exhibition visitors see you before you see them

With 3 - 5 seconds to grab attention at your next exhibition, you need every element of your exhibition stand to be effective. Communication with the visitor starts 6 metres from your exhibition stand – they'll see you before you see them and you need to be ready. Nimlok's customised exhibition training will make sure you're ready.

Exhibitions are the most effective form of one-to-one marketing, Every element of your exhibition stand needs to work in harmony. And that includes your exhibition stand staff.

Exhibition stand staff training specific to your exhibiting objectives

The people who work your exhibition stand are your company ambassadors and provide the human element to your brand. They can cement a positive perception or provide a negative experience. Selecting the right exhibition stand staff and arming them with the skills and training is key to making your next exhibition or event comfortable, productive and above all profitable.

Nimlok's customised exhibition training provides a training experience that is unique to you and your company exhibiting objectives. Whatever your current exhibiting hurdles, we'll show you how to overcome them and get the most from exhibiting.

Using the principles of the 4 Ps of effective exhibition marketing - Planning, Promotion, People Skills and Productivity - we'll design a workshop specific to your exhibition objectives as well as showing you how to:

• engage, qualify, present and close
• how to get rid of time wasters
• how to devise a lead card
• how to set objectives for your staff
• how to manage your stand around your exhibition stand design
• how to measure your return on investment
  

For more information on making the most from exhibiting or to enquire about customised exhibition training for your company, contact us or call 0800 077 88 64