Animalcare
BVA Live
Factsheet
Stand
Size
Medium - 28 sqm
Exhibiting Frequency
Biannually
Event
Location
NEC, UK
Show Objectives
Brand Awareness
Lead Generation
Engagement Used
Gamification
Stand Analytics
Stand Interaction
Multiplayer Gamification & Stand Analytics
The Client
Animalcare is a leading provider of veterinary pharmaceuticals, identification, and animal welfare products across the UK and Europe. With a strong focus on innovation and quality, they support veterinary professionals in delivering exceptional care to companion animals. Their portfolio includes trusted brands and solutions that improve animal health and well-being.
Unleashing the heroes of joint care
To amplify their presence at events and bring their messaging to life, Animalcare turned to Nimlok for their expertise in creating unforgettable, interactive engagement experiences that captivate, educate, and connect with their audience in meaningful ways.
Animalcare's Exhibiting Brief
Animalcare needed an engaging and memorable way to stand out at a busy veterinary trade show. Their key objectives were to educate professionals about their joint care product for dogs, raise brand awareness, reconnect with existing clients, and attract new leads.
Traditional stand setups struggled to deliver meaningful interactions that balanced education with entertainment. They needed a high-energy, short-form gameplay solution that would capture attention, spark conversation, and drive purposeful engagement with their brand.
Nimlok's Response
Brand Activation
To deliver an unforgettable, memorable experience, Nimlok developed a custom, strategic visitor engagement CONNECT game for Animalcare, blending education with entertainment. Inspired by retro arcade style, the Daxocox Heroes game challenged players to collect points while avoiding zombie dogs, subtly reinforcing the benefits of joint care.
Controlled via mobile phone, creating seamless gamification on their mobile phones, the game created a buzz on the stand, sparking friendly competition and drawing in new visitors. Branded visuals and messaging were seamlessly integrated, ensuring strong brand visibility and deeper product engagement throughout the gameplay, creating a better visitor experience and a chance to win a prize.
The Results
Key engagement stats
"The interactive activation was a massive success, drawing in visitors and creating lots of fun and friendly competition!"
The superhero graphics worked brilliantly and really brought the stand to life, especially with our staff fully embracing the theme in their capes! Our interactive activation was a massive success, drawing in visitors and creating lots of fun and friendly competition! We’re already looking forward to London Vet Show and BVA next year!"
