BNP Paribas

BNP Paribas PLSA Event Factsheet Size Medium Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Brand Awareness Engagement Used Gamification Phygital The Brief BNP Paribas, an international banking group, wanted a stand that was interesting and engaging, a stand with a buzz around it that would attract known industry contacts and stop people in their tracks as PLSA. The stand needed to represent two sides of the business and give equal visibility to both. BNP wanted to incorporate engagement on to their stand to assist with lead generation and data capture, but in a fun, competitive way.As a sponsor to many major tennis tournaments, they also wanted the stand to be tennis themed in design to reinforce this link. Our Response With the tennis theme in mind, the stand design divided their space in to two halves; ‘the locker room’ and ‘courtside’ giving representation to the two areas of business.  A digital game featured on the locker room half that invited participants to find the tennis ball hiding in one of three lockers. The other half included a physical game where visitors had to throw bean bags through the…

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Wadworth & Co.

Wadworth & Co. Great British Beer Festival​ Factsheet Size Medium 25-60sqm Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Retail On Stand Product Promotion Engagement Used Phygital The Brief UK brewery Wadworth & Co. wanted to feature their premium beer brand ‘6X’ on their stand at the Great British Beer Festival 2017. As a continuation of their 6X roadshow Wadworth & Co. wanted to encourage people to enter their social media competition, where participants sharing their selfies and using the #6XSelfie could win a year’s supply of beer. Our Response To attract visitors to the stand we created a large hanging banner pointing to ‘The Coolest Bar’ at the show directing visitors to the mock street party we had set up using the Wadworth factory building as a backdrop. The street party came complete with lamp posts, a 6X bar for visitors to sample the product, street signs and the Wadworth & Co. branded Mini. To encourage visitors to enter the #6Xselfie competition, we created a selfie booth in the style of a red telephone box which superimposed  participants into images such as the Wadworth factory building. The resulting selfie could be posted directly to Twitter or emailed to…

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Nimlok Marketing Week live Factsheet Size Medium 0-24sqm Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Product Promotion Lead Generation Engagement Used Gamification Phygital To help us meet our exhibiting objectives, generate memorable interactions with visitors on stand and capture relevant lead data, our team of in-house specialists developed an exhibiting star baker game.The baking themed game compared a cake’s three core ingredients; the sponge, filling and decoration, to the three core components of a great exhibition stand; the structure, design and engagement tools. Players were then asked to identify which ingredient they would spend the most on, and which would receive the least of their budget, and generated an image of what the final cake would look like. This was designed to provide us with valuable real-time insight into how we could help marketers spend their exhibiting budget more wisely, thereby delivering a greater return on investment. Using a giant spoon with a built-in Wii controller, game players had to beat the clock and stir their cake mix as quickly as possible to be in with a chance of winning Afternoon Tea for Two at Claridges. Supporting the game, we used RFID triggered client case study videos that launched when you…

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