BNP Paribas

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BNP Paribas PSLA 2019 Factsheet Size Medium Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Brand Awareness Brand Education Engagement Used Gamification 1 Brand Time (Hours) Stand Interaction Engagement 1 KWH Virtual Energy Generated https://www.youtube.com/watch?v=VLyC0AUe9Fs The Brief Reinforce core brand values and demonstrate progress in sustainable investing.BNP Paribas Asset Management has sustainable investing at the heart of their business model, so they wanted a stand that reflected this whilst being engaging and differentiated from their competitors. Our Response We used gamification to draw crowds and create a competitive atmosphere. Our digital engagement team created a touch-screen competitive game called ‘The Generation Game’.  Players were presented with a virtual wind farm and the aim of the game was to ensure all the turbines kept spinning in order to generate as much electricity/kwh’s as possible during their turn of play.  The spinning wind turbines created virtual green energy, reminding the players of BNP Paribas’ sustainable energy model.As well as players trying to get to the top of the leaderboard, each gameplay contributed energy to an overall running total where a target of 1,000,000 KWH was set to reach by the end…

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JDR Cables

JDR Cables Global Offshore Wind 2018 Factsheet Size Medium Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Brand Awareness Brand Education The Brief JDR Cables are long-time exhibitors but were considering abstaining from one of their main show dates at Global Offshore Wind as the the cost of redeploying the stand from their incumbent supplier was coming in over budget. The JDR marketing team were disappointed and had contacted the show organisers who put them in touch with Nimlok. JDR had never considered hiring an exhibition stand as they felt it might compromise their design ambitions. The brief they submitted detailed how they wanted to convey their brand message of ‘no cable failures ever’ with interesting graphic design whilst facilitating both pre-booked and drop-in meetings. Our Response Our team of experts utilised Nimlok’s bespoke hire formula to create a stand that fit within JDR’s budget. With an incredibly tight schedule of just 3 weeks from the initial briefing to the show date, our designers worked wonders to combine ‘behind the scenes’ hired architecture with custom graphics and a statement feature to create a stunning stand with 75% hired elements…

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Howden

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Howden Chillventa 2018 Factsheet Size Medium Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Product Promotion Brand Awareness Engagement Used Augmented Reality Virtual Reality https://www.youtube.com/watch?v=OAM6CKcKckk The Brief Following a re-brand, it was important for ABB, a pioneering technology leader in multiple industries for over four decades, to uphold their position at the forefront of industrial digitalization. Exhibiting at Offshore Europe – a well-established event serving the oil and gas industry – ABB required a stand that would proclaim their new image, engaging and educating visitors and also promoting products covering their Electrification, Robotics, Automation and Power Grid divisions. Due to the large investment associated with a stand space of 115m2 it was paramount for ABB to investigate cost-effective modular architecture that could be deployed at future shows. Our Response A large, vibrant, contemporary stand using bespoke hire architecture enabled ABB to redeploy smaller versions at future events; significantly minimising any purchase costs.A 15m rigged banner signposted ABB’s presence to visitors, was visible across the exhibition hall and ensured the new logo was visible.Bespoke plinths catered for the display of 3D products and ABB’s cutting-edge technology. AV screens, including a…

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Reed & Mackay

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Reed & Mackay The Business Travel Show Factsheet Size Large Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Brand Awareness Lead Generation Engagement Used Interactive Quiz 1 Unique Visitors 1 % Visitors Engaged Stand Interaction Engagement 1 Dwell time 1 Event Days The Brief Reed and Mackay are providers of travel management for businesses, specialising in utilising technology to improve their consumer experience and for providing luxury travel without the price tag. Their main exhibiting objectives were lead generation and raising brand awareness. Design was especially important, as they wanted a warm, welcoming space that would convey luxury but not appear expensive. Our Response Nimlok designed a stand to reflect an executive business lounge in an airport, with a marble effect wall and champagne bar. This enabled Reed and Mackay to portray their luxury brand values and helped attract more visitors. We also utilised engagement in the form of an interactive quiz to take players through related scenarios and educate about their product offerings. This helped to create a buzz around the stand and increase their brand awareness. Stand Features Rental counter with bespoke benchCeiling and wall with marble…

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BNP Paribas

BNP Paribas PLSA Event Factsheet Size Medium Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Brand Awareness Engagement Used Gamification Phygital https://youtu.be/as26m6gzV1o The Brief BNP Paribas, an international banking group, wanted a stand that was interesting and engaging, a stand with a buzz around it that would attract known industry contacts and stop people in their tracks as PLSA. The stand needed to represent two sides of the business and give equal visibility to both. BNP wanted to incorporate engagement on to their stand to assist with lead generation and data capture, but in a fun, competitive way.As a sponsor to many major tennis tournaments, they also wanted the stand to be tennis themed in design to reinforce this link. Our Response With the tennis theme in mind, the stand design divided their space in to two halves; ‘the locker room’ and ‘courtside’ giving representation to the two areas of business. A digital game featured on the locker room half that invited participants to find the tennis ball hiding in one of three lockers. The other half included a physical game where visitors had to throw bean bags through…

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Wadworth & Co.

Wadworth & Co. Great British Beer Festival​ Factsheet Size Medium 25-60sqm Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Retail On Stand Product Promotion Engagement Used Phygital https://www.youtube.com/watch?v=nhKVflC5qNw The Brief UK brewery Wadworth & Co. wanted to feature their premium beer brand ‘6X’ on their stand at the Great British Beer Festival 2017. As a continuation of their 6X roadshow Wadworth & Co. wanted to encourage people to enter their social media competition, where participants sharing their selfies and using the #6XSelfie could win a year’s supply of beer. Our Response To attract visitors to the stand we created a large hanging banner pointing to ‘The Coolest Bar’ at the show directing visitors to the mock street party we had set up using the Wadworth factory building as a backdrop. The street party came complete with lamp posts, a 6X bar for visitors to sample the product, street signs and the Wadworth & Co. branded Mini. To encourage visitors to enter the #6Xselfie competition, we created a selfie booth in the style of a red telephone box which superimposed  participants into images such as the Wadworth factory building. The resulting selfie could be posted directly to Twitter or emailed…

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Nimlok

Nimlok Marketing Week live Factsheet Size Medium 0-24sqm Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Product Promotion Lead Generation Engagement Used Gamification Phygital https://www.youtube.com/watch?v=Qjwvd4rJU1kTo help us meet our exhibiting objectives, generate memorable interactions with visitors on stand and capture relevant lead data, our team of in-house specialists developed an exhibiting star baker game.The baking themed game compared a cake’s three core ingredients; the sponge, filling and decoration, to the three core components of a great exhibition stand; the structure, design and engagement tools. Players were then asked to identify which ingredient they would spend the most on, and which would receive the least of their budget, and generated an image of what the final cake would look like. This was designed to provide us with valuable real-time insight into how we could help marketers spend their exhibiting budget more wisely, thereby delivering a greater return on investment. Using a giant spoon with a built-in Wii controller, game players had to beat the clock and stir their cake mix as quickly as possible to be in with a chance of winning Afternoon Tea for Two at Claridges. Supporting the game, we used RFID triggered client case study videos that launched when you scanned…

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