The Post-Exhibition Follow-Up Strategy That Turns Leads Into ROI
Generating leads at an exhibition is just the start. Discover how a structured follow-up strategy can improve lead quality, increase conversions and maximise your event ROI.
How to Measure Exhibition ROI – The Right Way
Calculating ROI from an exhibition isn’t as simple as dividing profit by cost. It’s about using all the available data within your reach – before, during, and after the show – to build a true picture of return.
Write an exhibition brief that nails your marketing objectives
Exhibition planning doesn’t need to be time-consuming with an outcome that’s expensive and hard to measure. Planning will help set out a clear vision of what you want to achieve and how to achieve it.
The Importance of Exhibition Stand Lighting
Good lighting should be practically invisible, seamlessly enhancing your display without drawing attention to itself. Ironically, it’s only when lighting is done poorly that it truly gets noticed.
5 Strategies To Improve Your Exhibition’s Sustainability
Discover practical tips for creating eco-friendly exhibition stands. From recyclable materials to digital strategies—make your next event greener.
9 Key Strategies to Train a Winning Sales Team for Exhibitions
Empower your exhibition show team with nine proven tips to increase engagement, generate quality leads, and improve your exhibition ROI.
Nimlok: Celebrating 55 Years of Innovation
An interview with James Rook, Managing Director of Nimlok, about the remarkable journey of one of the biggest names in the exhibition industry.
How to Maximise ROI at Your Next Event
Boost ROI at your next event with Nimlok's insider tips on exhibition stand design, interactive engagement, and analytics for measurable success.
Exhibition Stand Design Tips: Elevate Your Brand Presence
Be sure that the design you choose for your stand works by not only looking good to attract visitors, but considers your exhibiting objectives to make your stand work for you...
1960s Stand - IBM
How Exhibition Stands Have Changed Over Time
Within 55 years exhibition stands have gone from being largely dull, cluttered shop-front imitations to multi-sensory, blow-your-mind experiences. Read on to see this evolution...