As marketers, we’ve all been there. Event season is looming, and you’ve got so many things to think about and get done before time runs out.Whether you’re a seasoned event marketer, or a marketer that occasionally exhibits, we know you’re a master of spinning plates and keeping the rest of your projects and campaigns running while also preparing for this next event.We’ve collated the best advice with some examples from Nimlok’s own campaigns to help you develop and action your social strategy before the show, smash your business objectives during the show, and measure the impact of your social performance on your exhibiting ROI! TL;DR (Too long; didn’t read. Maybe for us marketers it should be TB;DHTTR – too busy; don’t have time to read!)Starting with your exhibition objectives allows you to build your social strategy around measurable business outcomes.Before the show, build anticipation with event-branded announcements, teaser content, and reasons to visit your stand.During the event, use social content to amplify your campaign beyond the stand and reach people who are not physically in the room.Design your stand with content in mind: create interactive, visual or memorable moments that…