uForm Birmingham 2020 Factsheet Size Large Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Brand Awareness Brand Education Engagement Used Responsive Devices 1 Unique Visitors Stand Interaction Engagement 1 Journey tap-ins https://www.youtube.com/watch?v=pMuN_xrpoOw The Brief Facilitate successful post-show follow up to maximise event sales.Uform are a provider of kitchen doors to the retail and design trade. With huge footfall almost guaranteed at KBB, their CEO strongly believes successful post show follow up is the key to sales conversions from the event. Our Response Clever design created a controlled journey through the stand. Our design created a choreographed flow through the zoned stand which reflected future kitchen trends. This improved the quality of interaction with each visitor, while window sections on the pitch perimeter created intrigue for passing visitors.Bespoke visitor registration to ensure follow up.The controlled journey enabled each visitor to be personally greeted and issued with a unique clever ‘tap in’ registration card on a branded lanyard. The show database system was linked and had active integrations to Uform’s CRM platfom. Visitors details were matched to existing customers and new contacts were added as they registered on-stand. To expedite the…

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Accenture Risk Minds International 2019 Factsheet Size Large Exhibiting Frequency 1-2 Shows annually Location UK Show Objectives Brand Awareness Brand Education Engagement Used Robotics Challenge The Brief Launch Accenture’s biannual report with an innovative, topical and memorable experience.Accenture, a leading global professional services company, release their biannual report on financial risk management during the conference. They wanted their stand to grab attention, reflect topical subjects and show their expertise on emerging risks. Our Response We utilised robotics to attract and educate. Our in-house engagement team developed the ultimate attention-grabbing challenge of Humans vs Robots. Event delegates could take their best shot at throwing darts at a standard dartboard but with an unusual competitive twist as they went head to head against a robotic arm.https://www.youtube.com/watch?v=k3FXcAqDidsTime and again, the robot arm proved more accurate than the humans. For each contest, a programmer would control the robot’s arm, effectively demonstrating that by harnessing Artificial Intelligence humans consistently gain the upper hand. This helped to drive home the content of Accenture’s report; that companies can predict future outcomes effectively when utilising AI and need to embrace technological developments to stay ahead of financial risks.…

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Lombard Marine Finance

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Lombard Marine Finance Southampton Boat Show Factsheet Size Large Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Brand Awareness Brand Education Engagement Used Gamification Phygital Racing Boat Game 1 Plays Stand Interaction Engagement Finance Calculator 1 times used https://www.youtube.com/watch?v=BrDoObaGfag The Brief Lombard Marine Finance, providers of asset finance solutions, exhibited at the Southampton Boat Show.  Their primary focus was to attract new visitors to the stand by creating an inviting and engaging environment for a wide range of people. Unlike the majority of exhibitions, the Southampton Boat Show takes place outside, at the Southampton Mariner. Lombard wanted to capitalise on this by having a space with a boutique, beach club feel. Our Response Nimlok utilised a hired marquee structure and dressed it with branding, graphics and hospitality areas.  This created the chic beach club feel and a top tier presence without the investment in a custom structure. Our engagement team created two features to both attract and retain a range of visitors:A Multiplayer Boat Racing Game was designed to create a relaxed and fun atmosphere and draw attention to the stand.Finance Calculators were developed to allow visitors to accurately…

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ABP Multimodal and Offshore Wind Factsheet Size Large Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Brand Awareness Brand Education Engagement Used Gamification Phygital Multimodal Event 1 Unique Visitors 1 % Visitors Engaged Stand Interaction Engagement Global Offshore Wind Event 1 Unique visitors 1 % Visitors Engaged https://www.youtube.com/watch?v=_SI3__KaszM The Brief The UK’s largest port group, ABP, wanted to educate and promote their business at two key shows; Multimodal and Global Offshore Wind. With primary objectives of lead generation and attracting & engaging visitors, ABP wanted to measure success with tangible results. Multimodal showcases freight, logistics and supply chain management and ABP wanted to showcase their three business areas of ports, rail and property. They had a focus on promoting their container terminal with newly increased capacity. Global Offshore Wind was used to showcase their offshore capabilities including an East of England Energy Hub. With two very different audiences, one a wide range of companies involved in transport and logistics, and the other a specialised segment of windfarm operators and suppliers. Our Response For Multimodal, Nimlok designed a 6m high container with lightboxes on each end to attract attention of visitors…

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Blum Birmingham 2018 Factsheet Size Large Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Loyalty or Retention Brand Awareness Brand Education Engagement Used Gamification Phygital https://www.youtube.com/watch?v=A_OgQyOceZA The Brief Blum produces award-winning, furniture fittings to enhance end user convenience. Their hardware range is complemented with support services and through these, Blum seeks to position itself at a trusted partner.An international brand, Blum were certain of footfall yet still wanted stand-out design and increased visitor numbers to whom they could convey insights into the benefits of Blum partnerships. Blum’s UK managed the KBB project. This would normally be undertaken by the Austrian events team and consequently there was a pressure to produce outstanding work.Quite simply, KBB 2018 was to be the ‘biggest and best’ with displays of Blum’s Space Towers alongside in-depth details on their services for retail and technical support.Blum’s pitch - a huge 126sqm (18x17) stand required a high specification showpiece but without the huge investment of traditional full custom stand build. Maximising Blum’s £200k budget was key to achieve event ROI. Our Response Our solution was to produce a mock interior of a kitchen using a rear wall graphic aligned with physical cupboard units and Blum’s…

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Delphi Automechanika Expo Factsheet Size Large Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Loyalty or Retention Brand Awareness Product Education Engagement Used Gamification The Brief Servicing the automotive after care industry, Delphi supply diagnostic kits and aftermarket parts. They attend Automechanika to promote and educate visitors about their products. Delphi’s exhibiting aim was to provide demonstrations of their diagnostic kits on the stand and educate visitors about their aftermarket products, ultimately to generate leads for future sales. Our Response We designed a stand that meant a car could be parked on the stand and used to demonstrate Delphi’s car diagnostic kit via a connected AV screen. Aftermarket parts were displayed on shelves surrounding an educational infographic of where each product functioned in a vehicle.A digital racing game, challenging players to pick up was created to pull visitors onto the stand. The Results The stand delivered such positive results for Delphi that they signed up for four further shows in 2017. Ready to take your exhibit stand to the next level? 0800 111 4001 Email us See More of our work Vyaire Medical Reed & Mackay Blum Nimlok

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ABB Offshore Europe Conference & Exhibition Factsheet Size Large Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Product Promotion Brand Awareness Thought Leadership Engagement Used Coin Slot Survey Phygital https://www.youtube.com/watch?v=OunNb8FXrLE The Brief Following a re-brand, it was important for ABB, a pioneering technology leader in multiple industries for over four decades, to uphold their position at the forefront of industrial digitalization. Exhibiting at Offshore Europe – a well-established event serving the oil and gas industry – ABB required a stand that would proclaim their new image, engaging and educating visitors and also promoting products covering their Electrification, Robotics, Automation and Power Grid divisions. Due to the large investment associated with a stand space of 115m2 it was paramount for ABB to investigate cost-effective modular architecture that could be deployed at future shows. Our Response A large, vibrant, contemporary stand using bespoke hire architecture enabled ABB to redeploy smaller versions at future events; significantly minimising any purchase costs.A 15m rigged banner signposted ABB’s presence to visitors, was visible across the exhibition hall and ensured the new logo was visible.Bespoke plinths catered for the display of 3D products and ABB’s cutting-edge…

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CIPD Annual Conference Factsheet Size Large 61+sqm Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Demonstrations Loyalty or Retention Brand Awareness Thought Leadership Engagement Used Phygital The Brief CIPD, the professional body for human resource management, run their own annual conference to network with professionals and educate attendees about changes and trends within the industry. As the organisers of the show, CIPD’s stand needed to be prominent, and clarify their status as an industry leader. They also wanted to raise awareness of their exhibiting campaign ‘#CIPDSelfieSuperstar’, championing the people they support, and encouraging new membership sign-ups. Our Response We hung a large branded circular rigged banner above the stand to create a landmark impression thereby making the CIPD stand a centrepiece at their own annual conference. The stand itself integrated campaign related content and powerful infographics to reinforce CIPD’s thought leadership. We developed a selfie booth which integrated each photo it took into CIPD’s #CIPDSelfieSuperstar campaign graphics in the form of poster adverts. These adverts emphasised CIPD’s exhibiting campaign, and were displayed in real-time on the stand, pre-designed versions were also used to advertise the stand around the venue. In addition…

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