Protected: Insulet at ATTD
Insulet Advanced Technologies & Treatments for Diabetes Factsheet StandSize Large Exhibiting Frequency Annually EventLocation UK Show Objectives Brand Education Lead Generation Engagement Used GamificationInteractive Media Unique player enteries 1 Stand Interaction Coin Slot integration & RFID Minutes of brand time 1 The Brief Insulet Corporation, a leader in tubeless insulin pump technology, aimed to make a significant impact at the Advanced Technologies & Treatments for Diabetes (ATTD) conference in Amsterdam. Their objectives included commanding attention, building awareness of the Omnipod® 5 system, and visualizing Omnipod's global footprint and human-first ethos. The Objectives Command attention at a significant international diabetic event.Build awareness and understanding of the Omnipod® 5 system.Visualise Omnipod's global presence and human-first approach.Drive interaction through immersive tech experiences to generate qualified leads.Benchmark performance against other European diabetes shows such as DUK, EASD, and DPC. Our Response Insulet collaborated with Nimlok to design a bespoke exhibition stand that integrated immersive engagement tools and sustainable design elements. The stand featured:Digital Interactive Globe: A 1.5m digital globe served as an immediate attractor, allowing visitors to explore Omnipod's regional and global diabetic information via a connected iPad.Augmented Reality Mirror Experience: Utilizing 3D depth…