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Read more about the article Attract, intrigue and educate visitors with great graphic design

Attract, intrigue and educate visitors with great graphic design

  • Post author:Nathan Bertinato
  • Post published:April 30, 2018
  • Post category:Design

With the best will in the world, stunning exhibition stand architecture alone can’t tell the whole story of your business and its services. Marry it with thoughtful, attention grabbing graphics though and you have a match made in heaven...

Continue ReadingAttract, intrigue and educate visitors with great graphic design
Read more about the article How to keep staff motivated throughout the show

How to keep staff motivated throughout the show

  • Post author:Nathan Bertinato
  • Post published:April 19, 2018
  • Post category:Nimlok Team

If you’ve ever worked an exhibition stand, you know that it’s hard work. It’s often a case of survival of the fittest. Frequently you and your team need to be full-on for three or more days at a stretch. Staying motivated can...

Continue ReadingHow to keep staff motivated throughout the show
Read more about the article Write an exhibition brief that nails your marketing objectives

Write an exhibition brief that nails your marketing objectives

  • Post author:Nathan Bertinato
  • Post published:March 26, 2018
  • Post category:Strategy

Exhibition planning doesn’t need to be time-consuming with an outcome that’s expensive and hard to measure. Planning will help set out a clear vision of what you want to achieve and how to achieve it.

Continue ReadingWrite an exhibition brief that nails your marketing objectives

The winning formula for successful visitor engagement

  • Post author:Nathan Bertinato
  • Post published:February 23, 2018
  • Post category:Engagement

The aim of visitor engagement at an exhibition is to deliver a return on investment by creating positive memorable interactions. But how do you translate your exhibition stand into just that...

Continue ReadingThe winning formula for successful visitor engagement
Read more about the article Interactive media for your exhibition stand

Interactive media for your exhibition stand

  • Post author:Nathan Bertinato
  • Post published:November 13, 2017
  • Post category:Engagement

Allowing customers to really engage with your brand during an event can be achieved through interaction that stretches beyond face-to-face sales communications. Being a relatively new trend in online marketing tools...

Continue ReadingInteractive media for your exhibition stand
Read more about the article 7 Ways To Exhibit Smartly

7 Ways To Exhibit Smartly

  • Post author:Nathan Bertinato
  • Post published:November 6, 2017
  • Post category:ROI

Saving money on your stand and boosting your results can go hand-in-hand when you consider these 7 top tips to exhibiting smart. The easiest thing to do to save money and deliver on your exhibiting results is to book your stand space early.

Continue Reading7 Ways To Exhibit Smartly
Read more about the article How to plan a trade show and not lose your mind

How to plan a trade show and not lose your mind

  • Post author:Nathan Bertinato
  • Post published:October 27, 2017
  • Post category:Campaigns

Showtime. The doors are about to open and the exhibition floor is about to be swarmed by hundreds of eager visitors. They’re ready, but have you done enough to make the most of the event?...

Continue ReadingHow to plan a trade show and not lose your mind
Read more about the article Audio/visual content for your exhibition stand

Audio/visual content for your exhibition stand

  • Post author:Nathan Bertinato
  • Post published:October 23, 2017
  • Post category:Design

One of the first requests from Nimlok clients who want an exhibition presence is: “We’ll need a Plasma- a big Plasma “. Why? Well of course everyone knows there is a multimedia revolution going on and many think they need a...

Continue ReadingAudio/visual content for your exhibition stand
Read more about the article Key characteristics of a good KPI?

Key characteristics of a good KPI?

  • Post author:Nathan Bertinato
  • Post published:October 12, 2017
  • Post category:Campaigns

Every business uses Key Performance Indicators (KPIs) to determine success and measure their achievement. However, not every company understands what constitutes a good KPI or how to go about setting one.

Continue ReadingKey characteristics of a good KPI?
Read more about the article What makes a good exhibition stand?

What makes a good exhibition stand?

  • Post author:Nathan Bertinato
  • Post published:October 2, 2017
  • Post category:Design

When it comes to exhibiting, are you spending your budget wisely? Do you know what will drive your ROI and what fritters away your budget without making any difference?...

Continue ReadingWhat makes a good exhibition stand?
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