Look where we’ve been - Q1 2019 roundup
We’ve been busy embarking on some exciting projects, not just in the UK but internationally at industry leading conferences and exhibitions. As ever, our award-winning team of exhibition experts have continued to deliver some exceptional stand designs and powerful engagement tools that have helped our clients meet their objectives and achieve event ROI.
Showcasing multiple brands
Information Technology Supply Ltd
Location: London
Venue: ExCel London
Bett Show 2019
Information Technology Supply Limited exhibited at the renowned education technology event, Bett Show 2019 held at ExCel London. With an impressive exhibitor list of over 900 leading companies and over 34,700 attendees across the global education community.
The software development company wanted their presence to showcase four of the brands they worked with, so we designed a stand that did just that. Each brand required a defined demo area and specific hardware with designated computer stations for prospects operate. The open design attracted many visitors and made it easier for stand staff to spark conversations with prospects.
Launching a new brand
DWS
Location: Edinburgh
Venue: Edinburgh International Conference Centre
PLSA (Pension & Lifetime Savings Association's Investment Conference
Formally part of the Deutsche Bank Group, DWS is the newly established re-brand. The client wanted to raise awareness of its new name whilst exhibiting at Pensions and Lifetime Savings Association (PLSA) which attracted over 1,000 industry professionals over the course of 3 days. What better place to do so.
We designed a stand for DWS that enabled them to meet their objectives of increasing brand awareness and driving conversations with the inclusion of our clever engagement tools. Our engagement team utilised gamification that aided stand staff to attract and engage prospects whilst capturing lead data. This was achieved in the form of a marathon running game whereby participants had to make their character run as fast as possible in the time given.
Big Experiencing Experiment
Nimlok
Location: London
Venue: Olympia London
Marketing Week Live
6th March saw the return of Marketing Week Live 2019, the annual show that brings together all like-minded marketers and provides a mixture of advice, insights and trends from industry leaders on all things marketing.
To help us meet our exhibiting objectives, our presence at the show focused on helping marketers uncover our formula to exhibiting success by creating a brand-led experience that shared better ways to improve exhibiting methods. We wanted to lead by example and demonstrate how engaging stands deliver increased return on investment so naturally, our stand campaign and messaging focused on Nimlok’s exhibiting formula: bespoke hire + engagement tools = increased return on investment.
We utilised on-stand engagement in the form of a bespoke game that was designed to enable us to gain insights into marketeers’ exhibiting objectives and how we could help them produce the perfect exhibiting formula that delivers ROI.
Illustrating product capabilities and complex solutions
WP Group
Location: London
Venue: ExCel London
Data Centre World
WWith the aim to highlight what contaminated fuel looks like, WP Group, the UK authorised distributor of Mobil Industrial Lubricants wanted to showcase their insurance product which carries out preventative checks on fuel tanks at Data Centre World. The two-day show held at ExCel London, gathered over 800 leading practitioners in the data centre sector.
Our engagement team developed an interactive game – ‘Wheel of Fortune’. Participants were encouraged to spin the wheel to explore the chance of risk on fuel testing in the event of a blackout/outage. The user had to spin the wheel to see what the source of the outage was for a chance to win an instant prize. Not only did the use of this engagement help to create intrigue and draw visitors to the stand but it also educated prospects during play.
Launching a re-brand and evolving brand presence against competitors
NOCN
Location: Birmingham
Venue: ICC Birmingham
ACC
FE Week’s Annual Apprenticeship Conference & Exhibition held at ICC Birmingham brought together employers and training providers as they discussed the apprenticeship and End Point Assessment (EPA) agenda.
NOCN, part of the NOCN Group is a leading international Ofqual-approved Awarding Organisation and number one End Point Assessment Organisation (EPAO). Following a re-brand NOCN wanted to evolve their presence at the exhibition and attract more attendees to their stand.
To accomplish this, and to increase their ROI, our engagement team designed an RFID quiz which provided an engaging way of educating visitors on the brand and its services. Participants were presented with a question onscreen. Depending on which answer they choose, they would need to pick up the relevant card and place it on the reader. If they answered correctly, they’d move on to the next question. The aim of the game was to answer the 5 questions correctly in the shortest amount of time.
International Exhibiting
Stamford AvK
Location: Dubai
Venue: Dubai World Trade Centre
Middle East Electricity 2019
Held at the impressive Dubai World Trade Centre, Middle East Electricity 2019, the world’s leading power event welcomed delegates as they explored thousands of power products and innovative technologies at the two-day show.
Utilising our global capabilities, we designed a 10×15 metre stand that gave Stamford AvK a real visual presence at the show. Included on stand were private and open meeting areas and multiple engagement touchpoints. We incorporated interactive media which was used to not only provide useful information about the brand but also to generate interest of their product launch at the show.
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