Accenture
Risk Minds International
Factsheet
Stand
Size
Large
Exhibiting Frequency
1-2 shows annually
Event
Location
UK
Show Objectives
Brand Awareness
Brand Education
Engagement
Used
Robotics Challenge
The Brief
Launch Accenture’s biannual report with an innovative, topical and memorable experience.
Accenture, a leading global professional services company, release their biannual report on financial risk management during the conference. They wanted their stand to grab attention, reflect topical subjects and show their expertise on emerging risks.
Our Response
We utilised robotics to attract and educate. Our in-house engagement team developed the ultimate attention-grabbing challenge of Humans vs Robots. Event delegates could take their best shot at throwing darts at a standard dartboard but with an unusual competitive twist as they went head to head against a robotic arm.
Time and again, the robot arm proved more accurate than the humans. For each contest, a programmer would control the robot’s arm, effectively demonstrating that by harnessing Artificial Intelligence humans consistently gain the upper hand. This helped to drive home the content of Accenture’s report; that companies can predict future outcomes effectively when utilising AI and need to embrace technological developments to stay ahead of financial risks.
The perfect stand design to attract and retain delegate attention. The dart contest was staged inside a protective glass box to allow for visitor and player safety but with maximum viewing for the delegates. Our stand design team also incorporated a novel pick ‘n’ mix wall using large vending tubes that sat alongside a promotional item showcase. The unusual sweet giveaways drove more visitors to the stand and helped to increase dwell time even further.
The Results
With just two hours of available networking time per day, our robot game created active brand time of 3.7 hours. The activity on the stand linked appropriately to the topic of Accenture’s report. The unusual spectacle also helped Accenture achieve their objective of showcasing their report findings in a memorable way.
