Atos
DSEI
Factsheet
Stand
Size
X-Large - 150 sqm
Exhibiting
Frequency
Biennially
Event
Location
Excel, UK
Show Objectives
Brand Awareness
Lead Generation
Engagement Used
Digital Globe
Stand Analytics
Stand Interactions
Digital Globe & Touchscreen Kiosks
Nimlok's Exhibition Solution
Digital Mission Advantage
Seeking to outshine their previous presence and make a bold statement on the show floor, Atos returned to Nimlok to help transform their vision of connectedness into an exhibition experience that truly stood apart.
Brand Activation
To bring Atos Connect to life, Nimlok introduced a series of interactive and visual features that reinforced the theme of connectedness. These activations created an engaging and memorable visitor journey while reinforcing Atos’s core messages.
Central Globe Feature
Acting as a live billboard and digital attractor to showcase scheduled content, welcome VIPs and integrate sponsor branding messages.
Budget Allocation Tool
This interactive engagement tool signposted users to the Atos stand partners, and captured valuable post-show data for the Atos team.
Visual Identity Development
Creation of a dedicated Atos Connect visual identity, including a branded logo and supporting animations used within activations.
Staff Training
Six days before the event, Nimlok’s Managing Director, James Rook, delivered a tailored exhibition stand staff training session to prepare the Atos team. The programme focused on:
- Team alignment - building a consistent approach and shared objectives.
- Visitor engagement - practical guidance on body language, questioning techniques and qualifying leads.
- Maximising ROI - strategies to turn stand conversations into measurable outcomes.
This preparation ensured the Atos team approached DSEI with confidence, clarity and cohesion, leading to stronger interactions and a more impactful presence.
"Brought the whole team together"
The Results
Key engagement stats
one or more stand zones
Nimlok’s stand analytics service deployed eight sensors across the stand, capturing rich visitor data over the four-day event (28 hours total open time).
The globe feature – responsible for 70% of engagement – recorded 1,326 engaged visitors and 147 hours of engagement.
These results clearly demonstrate the pulling power of the stand’s interactive elements, particularly the globe activation.
"Our competitors were shocked"
Client Outcomes
Atos reported excellent post-show results, demonstrating the success of their holistic approach.
Together, these outcomes highlight how the combination of innovative stand design, bespoke engagement tools and targeted staff training translated into tangible business value.
"We were a standout"
We value the creativity and adaptability in our relationship with Nimlok - they build on our initial ideas, turning them into reality with quantifiable results."
