Calculating ROI from an exhibition isn’t as simple as dividing profit by cost. It’s about using all the available data within your reach – before, during, and after the show – to build a true picture of return.
Exhibition planning doesn’t need to be time-consuming with an outcome that’s expensive and hard to measure. Planning will help set out a clear vision of what you want to achieve and how to achieve it.
Good lighting should be practically invisible, seamlessly enhancing your display without drawing attention to itself. Ironically, it’s only when lighting is done poorly that it truly gets noticed.
Discover practical tips for creating eco-friendly exhibition stands. From recyclable materials to digital strategies—make your next event greener.
Empower your exhibition show team with nine proven tips to increase engagement, generate quality leads, and improve your exhibition ROI.
An interview with James Rook, Managing Director of Nimlok, about the remarkable journey of one of the biggest names in the exhibition industry.
Boost ROI at your next event with Nimlok's insider tips on exhibition stand design, interactive engagement, and analytics for measurable success.
Be sure that the design you choose for your stand works by not only looking good to attract visitors, but considers your exhibiting objectives to make your stand work for you...
Within 55 years exhibition stands have gone from being largely dull, cluttered shop-front imitations to multi-sensory, blow-your-mind experiences. Read on to see this evolution...
Boost engagement at your next exhibition with these top 5 stand games for 2025.
