With the best will in the world, stunning exhibition stand architecture alone can’t tell the whole story of your business and its services. Marry it with thoughtful, attention grabbing graphics though and you have a match made in heaven...
If you’ve ever worked an exhibition stand, you know that it’s hard work. It’s often a case of survival of the fittest. Frequently you and your team need to be full-on for three or more days at a stretch. Staying motivated can...
The aim of visitor engagement at an exhibition is to deliver a return on investment by creating positive memorable interactions. But how do you translate your exhibition stand into just that...
Allowing customers to really engage with your brand during an event can be achieved through interaction that stretches beyond face-to-face sales communications. Being a relatively new trend in online marketing tools...
Saving money on your stand and boosting your results can go hand-in-hand when you consider these 7 top tips to exhibiting smart. The easiest thing to do to save money and deliver on your exhibiting results is to book your stand space early.
Showtime. The doors are about to open and the exhibition floor is about to be swarmed by hundreds of eager visitors. They’re ready, but have you done enough to make the most of the event?...
One of the first requests from Nimlok clients who want an exhibition presence is: “We’ll need a Plasma- a big Plasma “. Why? Well of course everyone knows there is a multimedia revolution going on and many think they need a...
Every business uses Key Performance Indicators (KPIs) to determine success and measure their achievement. However, not every company understands what constitutes a good KPI or how to go about setting one.
When it comes to exhibiting, are you spending your budget wisely? Do you know what will drive your ROI and what fritters away your budget without making any difference?...
ree stuff at exhibitions – pens, stress balls and bowls of sweets; we’ve all seen them in the show hall. You take the free pen, the stress ball and the sweets, politely say thank you, and move onto the next stand without really paying attention to which business...
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