Your event looms and you’re all set with a knock-out exhibition stand and campaign message. Everything else looks after itself right? Wrong. Read on to discover six mistakes that will wreck your exhibiting campaign and destroy ROI...
In a busy exhibition environment, it can be difficult to persuade a visitor to stop and talk to you or, more importantly, remember you. Using fun, engaging content such as games or competitions...
Preparing for an exhibition is stressful, there’s so much to do around planning and implementation as well as making sure you’re on budget. However, don’t overlook your most vital asset, your team...
When reviewing stand proposals, you will most likely receive digital mock-ups to help you understand the aesthetics and ergonomics of your stand. However, selecting your design based on digital visuals can be nerve-wracking – with good reason – as reality can be somewhat different.
A great way of maximising your return on investment while maintaining the quality of your exhibition stand is to hire some or all of its elements. The upfront investment is smaller and you don’t have to pay to store the stand in between events...
Hospitality on an exhibition stand is often considered a nice to have but not completely necessary activity. All too often, hospitality has be seen as just another cost with no actual return on investment...
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