Offshore Europe Conference & Exhibition Factsheet Stand Size Large Exhibiting Frequency 1-3 Shows Annually Location UK Show Objectives Product Promotion Brand Awareness Thought Leadership Engagement Used Coin Slot Survey Phygital https://www.youtube.com/watch?v=OunNb8FXrLE The Brief Following a re-brand, it was important for ABB, a pioneering technology leader in multiple industries for over four decades, to uphold their position at the forefront of industrial digitalization. Exhibiting at Offshore Europe – a well-established event serving the oil and gas industry – ABB required a stand that would proclaim their new image, engaging and educating visitors and also promoting products covering their Electrification, Robotics, Automation and Power Grid divisions.Due to the large investment associated with a stand space of 115m2 it was paramount for ABB to investigate cost-effective modular architecture that could be deployed at future shows. Our Response A large, vibrant, contemporary stand using bespoke hire architecture enabled ABB to redeploy smaller versions at future events; significantly minimising any purchase costs.A 15m rigged banner signposted ABB’s presence to visitors, was visible across the exhibition hall and ensured the new logo was visible.Bespoke plinths catered for the display of 3D products and ABB’s cutting-edge technology.…

CIPD Annual Conference Factsheet Size Large 61+sqm Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Demonstrations Loyalty or Retention Brand Awareness Thought Leadership Engagement Used Phygital The Brief CIPD, the professional body for human resource management, run their own annual conference to network with professionals and educate attendees about changes and trends within the industry. As the organisers of the show, CIPD’s stand needed to be prominent, and clarify their status as an industry leader. They also wanted to raise awareness of their exhibiting campaign ‘#CIPDSelfieSuperstar’, championing the people they support, and encouraging new membership sign-ups. Our Response We hung a large branded circular rigged banner above the stand to create a landmark impression thereby making the CIPD stand a centrepiece at their own annual conference. The stand itself integrated campaign related content and powerful infographics to reinforce CIPD’s thought leadership. We developed a selfie booth which integrated each photo it took into CIPD’s #CIPDSelfieSuperstar campaign graphics in the form of poster adverts. These adverts emphasised CIPD’s exhibiting campaign, and were displayed in real-time on the stand, pre-designed versions were also used to advertise the stand around the venue. In addition…